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<span id="openzim-page-title" class="mw-page-title-main"><span class="mw-page-title-main">PureVolume</span></span>
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<p><b>PureVolume</b> (formerly <b>Unborn Media</b>) was a <a href="Website" title="Website">website</a> for uploading and streaming of music files, the first independently run of its type. PureVolume was created by Unborn Media, Inc; Mitchell Pavao; Brett Woitunski; and Nate Hudson, all from the <a href="University_of_Massachusetts" title="University of Massachusetts">University of Massachusetts</a>.
</p><p>PureVolume is a website for the discovery and promotion of new music and emerging artists. The mission was to give artists a new promotion tool. Each artist had a profile that typically contains basic info, updates, photos, shows and music for streaming. Artists had the option of making each of their songs available for free download. Listeners and fans were also able to create profiles to interact with artists and each other, as well as track and share music they liked. PureVolume went through several layout changes and a change from orange to blue, but the layout from the homepage to the artist profiles remained essentially the same since 2003.
</p><p>The focus is on promoting "indie" music groups and artists, but some of them have become popular.<sup id="cite_ref-globe_1-0" class="reference"><a href="#cite_note-globe-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup>
</p><p>It was acquired by <a href="Popular_culture" title="Popular culture">pop culture</a> media conglomerate <a href="SpinMedia" class="mw-redirect" title="SpinMedia">SpinMedia</a> in 2010.
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<div class="mw-heading mw-heading2"><h2 id="History">History</h2></div>
<p>The idea to create PureVolume was that of officer/creator Woitunski after gaining advance knowledge that <a href="CNET" title="CNET">CNET</a> planned to take mp3.com offline upon acquisition, slated for late 2003. PureVolume.com launched in <a href="Software_release_life_cycle#Beta" title="Software release life cycle">beta</a> on <a href="Thanksgiving" title="Thanksgiving">Thanksgiving</a> Eve of 2003, with 'The Suicide Pact' as the main featured band. Prior to the launch of PureVolume, Unborn Media had designed local business websites in <a href="Amherst%2C_Massachusetts" title="Amherst, Massachusetts">Amherst, Massachusetts</a>. It was thought of as a 'magazine' with sound.
</p><p>The homepage would have both split of editorial and paid placement, with the content rotating within each spot except the "PurePicks" section, a weekly recommendation of eight new artists for users to enjoy. For all of 2003 and 2004 and the first four months of 2006, that was Welch's task. It was taken over by both Brett and Mike, and the distinct musical taste gave the homepage a new feel and began a new chapter for the brand.
</p><p>More predominantly in the site's early years, indie labels looked to the site for new artists, the "PurePicks" were put out each week. After two weeks in the section, <a href="Gym_Class_Heroes" title="Gym Class Heroes">Gym Class Heroes</a> were in a meeting with <a href="Fueled_by_Ramen" title="Fueled by Ramen">Fueled by Ramen</a> Records, the first band to be 'discovered' on PureVolume, which opened a new chapter in the world of music.
</p><p>On June 30, 2018, PureVolume shut down its music service.
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<div class="mw-heading mw-heading2"><h2 id="Influence">Influence</h2></div>
<p><a href="Record_labels" class="mw-redirect" title="Record labels">Record labels</a> used PureVolume to promote their artists and even looked for new ones to sign. The first artists to link a record deal directly to their PureVolume page were the <a href="Gym_Class_Heroes" title="Gym Class Heroes">Gym Class Heroes</a>. The fame of groups such as <a href="Paramore" title="Paramore">Paramore</a>, <a href="Boys_Like_Girls" title="Boys Like Girls">Boys Like Girls</a>, <a href="Fall_Out_Boy" title="Fall Out Boy">Fall Out Boy</a>,<sup id="cite_ref-globe_1-1" class="reference"><a href="#cite_note-globe-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-usatoday_2-0" class="reference"><a href="#cite_note-usatoday-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> <a href="All_Time_Low" title="All Time Low">All Time Low</a>, <a href="He_Is_We" title="He Is We">He Is We</a>, <a href="My_American_Heart" title="My American Heart">My American Heart</a>, <a href="Daphne_Loves_Derby" title="Daphne Loves Derby">Daphne Loves Derby</a>,<sup id="cite_ref-globe_1-2" class="reference"><a href="#cite_note-globe-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> <a href="Taking_Back_Sunday" title="Taking Back Sunday">Taking Back Sunday</a>, <a href="My_Chemical_Romance" title="My Chemical Romance">My Chemical Romance</a>, <a href="Forever_The_Sickest_Kids" class="mw-redirect" title="Forever The Sickest Kids">Forever The Sickest Kids</a>, <a href="Panic!_at_the_Disco" title="Panic! at the Disco">Panic! at the Disco</a>, <a href="Twenty_One_Pilots" title="Twenty One Pilots">Twenty One Pilots</a>, <a href="Brand_New_(band)" title="Brand New (band)">Brand New</a>,<sup id="cite_ref-usatoday_2-1" class="reference"><a href="#cite_note-usatoday-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> <a href="The_Scene_Aesthetic" title="The Scene Aesthetic">The Scene Aesthetic</a><sup id="cite_ref-gazette_3-0" class="reference"><a href="#cite_note-gazette-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> and The Spin Room have been credited to exposure on PureVolume.
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<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>
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</style><cite id="CITEREFShaer,_Matthew2005" class="citation web cs1">Shaer, Matthew (2005-12-26). <a rel="nofollow" class="external text" href="http://www.boston.com/business/personaltech/articles/2005/12/26/website_links_indie_music_with_new_fans/">"Website links indie music with new fans"</a>. <i><a href="The_Boston_Globe" title="The Boston Globe">The Boston Globe</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">2009-05-07</span></span>.</cite></span>
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<li id="cite_note-usatoday-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-usatoday_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-usatoday_2-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><cite id="CITEREFGundersen,_Edna2005" class="citation web cs1">Gundersen, Edna (2005-03-09). <a rel="nofollow" class="external text" href="https://www.usatoday.com/tech/webguide/music/2005-03-09-internet-jukebox_x.htm">"Music fans reach for the stars"</a>. <i><a href="USA_Today" title="USA Today">USA Today</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">2009-05-07</span></span>.</cite></span>
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<li id="cite_note-gazette-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-gazette_3-0">^</a></b></span> <span class="reference-text"><cite id="CITEREFHolmes,_Elizabeth2006" class="citation web cs1">Holmes, Elizabeth (2006-08-09). <a rel="nofollow" class="external text" href="http://www.post-gazette.com/pg/06221/711968-96.stm">"Bands find large Web fanbase doesn't equal big money"</a>. <i><a href="Pittsburgh_Post-Gazette" title="Pittsburgh Post-Gazette">Pittsburgh Post-Gazette</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">2009-05-07</span></span>.</cite></span>
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<ul><li><cite id="CITEREFZiemba2005" class="citation news cs1">Ziemba, Christine N. (21 April 2005). <a rel="nofollow" class="external text" href="https://archive.today/20130630041720/http://pqasb.pqarchiver.com/latimes/access/824729311.html?dids=824729311:824729311&FMT=ABS&FMTS=ABS:FT&date=Apr+21,+2005&author=Christine+N.+Ziemba&pub=Los+Angeles+Times&desc=WEB+NOTES;+11+million+fliers,+no+posting;+Bands+can+beat+the+Kinko's+jam+by+using+websites+like+MySpace+or+PureVolume.&pqatl=google">"WEB NOTES; 11 million fliers, no posting; Bands can beat the Kinko's jam by using websites like MySpace or PureVolume"</a>. <i>Los Angeles Times</i>. Archived from <a rel="nofollow" class="external text" href="https://pqasb.pqarchiver.com/latimes/access/824729311.html?dids=824729311:824729311&FMT=ABS&FMTS=ABS:FT&date=Apr+21%2C+2005&author=Christine+N.+Ziemba&pub=Los+Angeles+Times&desc=WEB+NOTES%3B+11+million+fliers%2C+no+posting%3B+Bands+can+beat+the+Kinko%27s+jam+by+using+websites+like+MySpace+or+PureVolume.&pqatl=google">the original</a> on June 30, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">2009-05-07</span></span>.</cite></li>
<li><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.newsweek.com/id/45863">"Technology: Picking on Apple"</a>. <i>Newsweek</i>. 17 July 2006<span class="reference-accessdate">. Retrieved <span class="nowrap">2009-05-07</span></span>.</cite></li>
<li><cite id="CITEREFMartens2005" class="citation magazine cs1">Martens, Todd (30 April 2005). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=_BQEAAAAMBAJ&dq=PureVolume&pg=PA24">"Site Turns Up 'Purevolume' On Indie Rock Acts"</a>. <i>Billboard</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2009-05-07</span></span>.</cite></li>
<li><cite id="CITEREFBurgess2005" class="citation news cs1">Burgess, Aaron (July 2005). <a rel="nofollow" class="external text" href="http://altpress.com">"DIY Roundtable"</a>. <i>Alternative Press</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2009-12-17</span></span>.</cite></li>
<li><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.musicconnection.com/all-time-low-touring-songwriting-social-media/">"All Time Low on Touring, Songwriting and Social Media"</a>. <i>Music Connection</i>. March 2015.</cite></li></ul>
<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>
<ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="http://www.purevolume.com/">Official website</a></span></span> </li></ul></div><!--htdig_noindex--><div><div class="zim-footer">
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